UGC Platform
Editorial Team
The UGC Platform editorial team writes for hotel marketing managers and travel content creators building partnerships that drive real revenue. Every article is researched against primary sources and reviewed before publication.
2 articles
UGC Strategy
How to Pitch a Hotel for a UGC Collab That Actually Gets Replies
The 2026 playbook to pitch hotels for UGC collabs: find the right person, write emails that get opened, and turn first contact into a confirmed stay.
May 2, 202616 min read
UGC Strategy
Why Guest Content Outperforms Your Hotel's Professional Photography
Professional hotel shoots cost tens of thousands and convert less than guest TikToks. We analyzed the psychology and data behind why, and how to build a system that captures this advantage.
February 28, 20268 min read